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As he was brainstorming one day, Mauri Lahti (Business student at IE) noticed there is a flaw in society. The older generation has been distancing itself even more from the youth, and that is mainly due to technology and digital devices. This is called the generation divide. He then founded, with a friend Jacob, a company that would help bring youth and elderly people together, as well as a fun way for the older generation to learn about technology.



They are planning to kick-off this project this summer. Best of luck guys!



See here their website, unfortunately in Finnish :)

www.vanhuudenilo.com

 

How to turn societal problems into a

great business opportunity

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